A recent article in Finance & Commerce provides more fluff about the BRT system as touted by local city government officials and the Apple Valley Chamber of Commerce. While the article provides little detail that hasn’t been published elsewhere, aside from pictures of Will Branning and Mayor Mary riding the bus, something they’re unlikely to do unless a camera crew is in tow, the Apple Valley Chamber of Commerce President provided one of the most hilarious and ridiculous quotes ever.
From the article:
More than attracting development, local proponents also see transit as a tool that can be used to draw young people back to the community.
“This is about changing the dynamics of the suburb,” Kearney said. “This isn’t quite Uptown, but we have become Southtown.”
Wow, just wow. What Kearney is trying to say here is that cities along the busway which starts in the farm fields of Lakeville and terminates at the Mall of America–THE most hated and uncool shopping area in town–adding at least 45 minutes to the average professional’s commute, is somehow going to become a trendy and hip thing to attract young professionals to Apple Valley.
If this were possible, the busway as it’s currently developed would have spawned development and growth for young and hip professionals because the current system is faster and effectively exactly the same:
When the line is finished, buses will travel every 15 minutes between 7 a.m. and 11 p.m. on weekdays, carrying commuters from Apple Valley to Bloomington in roughly 30 minutes. Weekend and special event service is also planned, though schedules are still being worked out.
As we suspected. This is a totally useless entity. The only added benefit will be more trips to the Mall of America, where no one wants to go on the weekdays, 5 days a week. They’re not going to actually run this thing on the weekends. Guess why Uptown and other areas in Minneapolis and St. Paul are popular? BECAUSE YOU CAN GET THERE ON THE WEEKENDS. By limiting this to the weekdays, the busway is setup for a similar fate as Northstar Rail: it’s faster and cheaper to take other methods of transit (like driving), it terminates in a useless and undeveloped area, and IT DOES NOT RUN ON THE WEEKENDS except for special events.
The more we learn, the more we realize this isn’t cool and hip like Uptown, it’s boring and useless like Apple Valley has always been. What do you think?