According to this article in the StarTribune, Farmington businesses are banding together to try and attract more businesses and more potential customers to their small town. Named “Grow Farmington”, this group of ~80 businesses met and came up with some ideas on how to entice people to stay in Farmington as well as come from far and wide to Farmington to spend their money.
The first initiative, “Farmington Friendly” is aimed at bringing people to Farmington. The business leaders believe that by sprucing up downtown through cleaning efforts and by bringing back the flowerpots lost to city budget cuts in recent years, that people will want to spend time there. In addition they plan to continue such exciting events as the wildly unpopular Minnesota Soybean Festival and have plans to bring an classic car show with unrelated fire-breathing entertainers and a street dance to heat up one evening in July.
But they have plans to extend the opportunity for even more people to visit Farmington by adding even more events including ones in the winter. While they already had the incredibly popular Dazzle Days in December where an astonishing 0.95% of Farmington’s population (200 out of 21,000) showed up downtown to take advantage of all that was being offered, they created another winter event, Super SnoBlast which promoted riding your snowmobile between bars.
From the article:
Super SnoBlast featured a snowmobile run between city bars and a coffee shop on Super Bowl weekend. It’s a way to “familiarize the metro area with the city of Farmington and all it has to offer,” said Vida Raine, a local florist and event promoter for the business association. The cold-weather festival, which included a buffet dinner and karaoke singing, was planned “to make use of Farmington’s abundance of farmland in the winter months,” her release said.
While bringing back flowerpots and small town activities to a downtown area may sound like a great idea, some may wonder if it’s really going to do much to attract anyone to Farmington. What are your thoughts on what is being offered? Would flowerpots, soybean festivals, and Christmas tree lightings bring your dollars to Farmington or do you believe there are other offerings that could be made which would be more attractive to you? Would you like your own city’s businesses to band together and chip in to fund items like flowerpots and the city worker’s time to care for them instead of having special assessments or tax dollars fund it such as what happens in Burnsville?
Whatever you have to say about the efforts being made by Farmington’s businesses to attract more people as well as other businesses to the city go ahead and comment on as I’d love to hear what you have to say.