According to this article in the Minneapolis/St. Paul Business Journal, a man has been installed in a glass apartment in the middle of the Mall of America to promote healthy living through Blue Cross and Blue Shield’s “Do” campaign.
According to the blurb the man will eat healthy, exercise, and hang out in the apartment which is outfitted with a full living room, including a TV. MPR’s Bob Collins noted on Twitter, “BC/BS is promoting getting out and “doing” (exercising) by having a guy sit in a small house at the mall of america for a month?”
While the man will be exercising in his MoA glass castle, you have to wonder if Bob Collins isn’t spot on with this publicity stunt. Are the people wandering around the Mall of America getting more of a workout carrying bags and walking from store to store than “Scott” is in the MoA apartment? While there are plenty of unhealthy options for eating at The Mall, couldn’t they find the same healthy eating the actor in the box is? Will people really follow the blog or his Twitter and Facebook feeds while he does his thing to help them with their own lifestyle improvements?
When you go to the Mall of America do you seek out healthy eating options? Would the Blue Cross/Blue Shield “Do” campaign stunt make you think twice about leading a healthier life if you saw it? Do you think this is a pointless stunt that BC/BS should have rethought? Whatever you have to say about this one go ahead and comment on as I’d love to hear your thoughts.