Recently the Minnesota Zoo announced that due to a variety of reasons, some of them financial, they could no longer host dolphins as part of their aquarium exhibits. A popular attraction which attracts thousands of visitors yearly, this created an outpouring of support for the dolphins and an enormous public relations issue for the popular zoo.
However, instead of just letting the conversation regarding the dolphins simply drop, the Minnesota Zoo has decided the best thing to do is to bury the discussions with fluff press-releases regarding absolutely laughable topics instead:
- Injured woodpecker finds home at Minnesota Zoo
- Minnesota Zoo’s Asian wild dogs have two litters of pups
A woodpecker injured in a fall from his nest in the wild has found a new home at the Minnesota Zoo in Apple Valley.
So this is a nearly extinct woodpecker injured in a remote part of the state and rushed to the Zoo to be rehabilitated and save the species, right? Wrong. This is a common woodpecker which is found throughout half of the United States and most of Canada and was not at all newsworthy yet just about every local media outlet ate the press release and shoved it right back out the door instead of continuing to splash the far more interesting dolphin story on their front page.
The pups, born April 12 and April 14, are just starting to move about the exhibit. Keepers expect them to spend more time outside the den in the coming weeks. Because they were still keeping close to their den, keepers don’t know the number of pups but think there are four.
While these animals are far more rare than the woodpecker, the story is no less boring. What it amounts to are a bunch of facts that no one cares about (because they’re dogs and not dolphins) and some guesses about what’s going on since no one, even the Zoo staff themselves, are really 100% sure about what the animals are doing.
The Minnesota Zoo staff, instead of wasting its time and money on press releases to cover up their huge cluster, should be concentrating on finding ways to intelligently deal with the loss of their beloved dolphin exhibit. While cute little stories about common woodpeckers being brought back to life and dogs with a name which could easily be confused with a shortened form of a word no longer used in posts here, are a huge boon for lazy journalists happy to push the “FWD” key on their computers, perhaps the Minnesota Zoo should concentrate on far more important aspects of their jobs–like finding ways to keep people interested now that they’ve lost one of the only interesting exhibits at their facility.
What do you think about the Minnesota Zoo’s dolphin debacle and how they decided to handle the press? Are you disappointed that journalists are so quick to push out press releases written solely to bury important news with trash? Are you going to miss the dolphins? Do you think the woodpecker story and ahole dogs are worthy competition? Whatever you have to say about this one go ahead and comment on as I’d love to hear your thoughts.