According to this Savage Pacer article, the MVTA has won yet another pointless award which doesn’t do anything at all meaningful to advance mass transit in our area.
From the article:
The AdWheel Awards honor outstanding excellence in public transportation advertising, marketing and communications. MVTA developed the pennant as a give-away at area parades. It depicts scenes along MVTA bus routes and can be colored by children of all ages.
“Recipients are creative, imaginative leaders, who set the bar for extraordinary public transit communications,” said APTA President and CEO Michael Melaniphy. “We celebrate their remarkable ability to create engaging materials and messages to advance public transportation.”
“The MVTA is excited to receive this national award,” said Customer Relations Manager Robin Selvig. “The pennants were a fun piece to develop and distribute at parades. We also have a number of pennants on display at the Apple Valley Transit Station thanks to students at Cedar Park Elementary School. Please drop by to see them and the get to know the Transit Station.”
Now, don’t get me wrong. I think the idea of utilizing the talent of elementary school aged children to develop marketing materials for public transit is a great idea considering the overall poor quality of the usual output from the MVTA. However, I’m not sure delivering pennants to hand out at local parades really does much to get other people riding the bus. It’s not as if these somehow change the fact that the MVTA doesn’t effectively service enough routes outside the main corridors. While the MVTA can save money on marketing by utilizing free labor of our public schools, they’re likely not going to put those saved dollars towards anything of substance and instead will litter our beautiful 21 million dollar transit station with items which detract from the piece of art the building is and certainly from the contour of the land it follows.
Have you noticed the MVTA has not won any awards for anything that the organization is supposed to do? You know, like improving current routes, increasing access to other suburbs, or having working video systems either in the transit station itself or on its buses. Press releases and gimmicks such as these are a waste of time and the MVTA should be ashamed they are winning these instead of spending energy doing what’s important. What do you think?