On Sunday we stopped at the grocery store for a few items and as we were heading to the checkout The Wife noticed a Lay’s promotional box showing off three new Lay’s flavors which are up for a vote to keep the best one. While she immediately went for the Chicken and Waffles flavor, the one in her hands that interested me the most was the Sriracha (duh). We took the three bags to the checkout and paid for our items which had a coupon for buy two get one free.
We got home and The Wife made lunch and threw a few of each chip flavor onto our plates. I tried the Chicken and Waffles first and immediately crumpled in horror. Potato chips should not taste like maple syrup, ever. There was no chicken, no batter, and not much salt (if any). All I could taste was sweet, imitation syrup flavor. Gross. So. Very. Gross. I found absolutely no redeeming quality with this chip at all and it should be killed off immediately.
The Cheesy Garlic Bread chips were up next. They tasted absolutely nothing like cheesy garlic bread and were pretty terrible themselves. In fact, they may have been more terrible than the Chicken and Waffles chips and while that’s a pretty low bar to meet, I believe they did. Gooey and creamy cheese and garlic on soft, warm, and chewy bread just doesn’t translate very well to chips out of a bag. Sorry Lays, strike two.
The final bag and the one I was the most interested in were the Sriracha flavored chips. My first concern, before I even opened the bag, was that the Sriracha bottle was some generic one. I’ve tried other ‘sriracha’ sauces before and they’re all absolutely inedible. The first mistake Lay’s did was not partnering with the actual brand. The second mistake Lay’s did was adding a sweetness level which just doesn’t exist with Sriracha. The first few chips give you an immediate blast of sweet before a slight tingle comes along. After a few chips the tingle becomes more so but not enough for me to call these any good.
Listen, you want to put out three chips for a gimmicky Facebook vote, you go for it; however, those chips better be worth our while and better beat out such other great flavors as BBQ and Salt & Vinegar. But to throw three ridiculous flavors suggested by Lay’s fans and execute them all poorly is just a silly waste of time to incorporate social media into your brand.
Have you had Lay’s three new chips up for a vote? If so what did you think? Of the three flavors which are you most likely to try? Do you think potato chips should be sweet? What are your favorite chip flavors and what would you have recommended as a new flavor instead? Whatever you have to say about this one go ahead and comment on as I’d love to hear your thoughts.