Earlier this week we picked up Thisweek at the Apple Valley Transit Station on our way to work. After my wife was finished thumbing through, I nabbed Thisweekend and opened it up to find another stupid fucking ad-filled piece of garbage that is absolutely worthless to anyone except ECM Publisher’s bottom line.
Always looking for good laugh in the morning to lighten the mood, I looked over the contents and noticed two things:
1. Major’s is having an absolutely fucking stupid “Snuggie party” on Thanksgiving (hey Major’s, nothing like making your staff work on a holiday while a bunch of douchebags wander around in blankets. This is another reason why I won’t ever go in there again). The Major’s thing is mildly disturbing but is par for the course and it’s not Thisweek’s fault that Major’s attracts douchebags and wants to attract even more. I may say something about the readers Thisweek attracts however.
2. There was a random photo of an ice rink in Nicolet Commons Park which was subtitled, “If the weather cooperates, Nicollet Commons Park has an ice rink for people to use in the wintertime,” in the middle of bunch of useless information on where to find shopping–as if we didn’t already know.
From my knowledge of this, based on what was discussed back in April 2009, the Burnsville Foundation was to generate enough money to pay all costs associated with the rink and not one single cent was to come from taxpayer dollars. So what the fuck was the picture doing in an advertisement section of Thisweek?
Well the sane person in me says that it’s just a simple file photo which was used to take up space in an area where they couldn’t find enough advertisers willing to sit next to ads for “Snuggie night” or the ever so unpopular “Junior Claus”. However, on the other hand, the conspiracy theorist in me believes that the photo was a paid advertisement itself. Someone wants to sway public opinion and get the residents of Burnsville clamoring to get themselves an ice skating rink right in the Mayor’s backyard. What better way to do this but to pay for a picture to appear in the newspaper with the caption that the only thing holding it back is the unseasonably warm weather?
You might be saying to yourself that I am truly crazy for even thinking that but when you consider the fact that the mayor would do absolutely anything to have more people in that stupid park and is currently sitting at a 3-2 vote deficit for most anything she wants to accomplish, anything to get the Mary Sherry swing vote would be worth it to her.
In all seriousness though, is this what Thisweek’s newspaper has become? An advertisement riddled steaming pile with additional advertisement sections thrown in? We already know that they have problems with using photos but in this case they have put a completely unnecessary and unrelated photo in with a bunch of advertisements, presumably, to take up space but it ends up being confusing to the unknowing readership who might take the message it delivers the complete wrong way. Thisweek has done a lot of dumb fucking shit lately but with them removing their online editor position (more in-depth here) and adding these two ridiculous advertisement sections (and from what I understand from multiple sources, will only be doing more in the future), they look like they’re tumbling down the hill faster than some others. It’s time to rethink how you do business and fast. Remember, your advertisers are not your customers, the readers are and the sooner you realize that, the better off you’ll be.
So what do you think about yet another stupid fucking advertisement package inside Thisweek? Do you pay the least bit of attention to those inserts? Can you believe advertisers are actually paying to put their crap in there? How about the completely out of place picture of an ice rink in Nicollet Commons Park? Whatever you think about Thisweek’s on-going bullshit advertisements go ahead and comment on as I’d love to hear your thoughts.