Bioarmor Body Fuel’s Broccoli Cheese Soup
A couple of weeks ago a friend of mine asked me to join him for an evening at Old Chicago for free food and a presentation about making money with food. Never passing up anything for free while knowing full well this was likely going to be a Multilevel Marketing (MLM) presentation, I agreed and we sat through 1.5 hours of a laugh out loud presentation on how food is the world’s best investment commodity and how we should buy in to make returns like we would never see at a traditional financial institution.
Led by “Investment Advisor Representative” Jeffrey J. Peterson of Eau Claire, Wisconsin’s Seven Pillars Financial and Tax Advisory Group. A man “educated” at unaccredited Pensacola Christian College (seriously you have to read that) and who lists no industry certifications (CFP, CPA, etc), we were whisked into a world where investments in the stock market, mutual funds, and annunities were not going to provide the returns that a food product would. Preying upon the fears of those in the audience and using his association with the Christian faith in an attempt to appeal to those in the audience, Mr. Peterson was there only to provide the financial side of the discussion and introduce the real brains behind the product itself.
The other presenter, Mr. Derek Shenk, is a member of the Shenk family who are known for their MLM product, currently known as Nutriversal. Mr. Shenk noted in his presentation that he has a long history in the computer and graphics industries and that he is moving away from his family’s desire to hedge their bets on a business where the majority of what is sold comes canned and are delivered to those who are “afraid the sky is falling,” but instead to sell only their dehydrated products which have been repackaged as Bioarmor Body Fuel. It was this dehydrated food product which Mr. Shenk claimed would be sold to the governments of Israel for their military (a ten million dollar or ten million unit–depending on who was speaking–sale), the Bohemian Government (Bahamas) for everything from the “Minister of Tourism” to the “Minster of Agriculture”, and would have been delivered to Haiti following the fairly recent natural disaster there where they could have moved about $47 million in food product quickly. They see future applications in schools, sports, and even the retail market for about $7/package (two servings). Retail outlets mentioned by Derek Shenk for distribution of this product included Costco (even though earlier in the evening he mentioned Costco required a multimillion dollar inventory to even get in the door suggesting Bioarmor Body Fuels did not yet have such an inventory thus the need for the investment of those in attendance), QVC (also mentioned as requiring significant inventory), and Cabela’s.
With Derek Shenk’s excellent computer and graphics background it is no wonder he was able to develop the International Food Security (IFS) website which is what Bioarmor Body Fuel currently redirects to. With his extensive computer and graphics background it is of little wonder how such a professional website was created! As you can see there are no direct mentions of providing anything to the Israeli military or the government of the Bahamas. They allude to the natural disaster in Haiti as a possible application but again nothing concrete. In fact, the entire website is nothing but the same one-liners and buzzwords Derek Shenk used in his presentation last night as well as an absolutely hilarious video showing boxes with their name being flown in under a military helicopter and being used for the military, hunting/camping, sports, and even family picnics!
We had the opportunity to try two of International Food Security’s (IFS) Bioarmor Body Fuel products: Broccoli Cheese Soup and some sort of chocolate brownie. It was mentioned earlier in the presentation that while other companies are providing protein bars for sports applications, Bioarmor Body Fuel is planning on a cookie dough instead. Both are dehydrated products which Mr. Shenk talked up as delicious, healthy, and containing no artificial ingredients, MSG, GMOs (genetically modified organisms), etc.
1. The Broccoli Cheese soup had a bright yellow colored base (supposedly cheese) and hunks of some sort of substance which we were reassured was real broccoli. Mr. Shenk noted enthusiastically that if we like broccoli we’re going to love the soup because it was made with real broccoli! Well, I love broccoli but I didn’t like their “soup”. In fact, I took one small spoonful and could not finish the rest. I am an Eagle Scout and have backpacked extensively eating freeze dried foods, I went on the Nutrisystem diet and ate plenty of similarly stored meals, and I will eat just about anything but that was quite possibly the worst “soup” I’ve ever tasted. The taste carried with me throughout the rest of the evening even after several glasses of water, a salad, a roll, and an entire entree. I had to gargle with salt water when I got home to get the taste out of my mouth.
2. The chocolate brownie came rolled into a soft ball and was provided with no plate. Inside the brown and sticky substance were, I assume, some sort of nuts (which we were not informed were included–thankfully no one was allergic). The dough-like substance was apparently created with water added to a package and mashed around until mixed. It was gritty but carried some resemblance to a chocolate-like flavor. It certainly was not enjoyable in the least but I suppose if I was 50 miles in the middle of nowhere it would be better than nothing and while I left the remainder of the soup, I did eat the entire ball of supposed chocolate brownie.
After being served the two items we were presented with the dinner we were promised. Being held at Old Chicago I expected pizza but instead we were served a Caesar salad with a very dry dinner roll, some sort of very dry and overcooked chicken cordon bleu with rice and green beans. While interesting, I wanted to raise my hand and ask why they weren’t providing more of the Bioarmor Body Fuel food such as the Jerk Chicken Pasta which Derek Shenk mentioned several times as being a favorite of his kids. Being that he claimed his very picky six year old wanted that meal over the option of pizza, I really wanted to try that instead.
The entire presentation was absolutely hilarious from start to finish. I was quite disturbed to see several people in the audience nodding their heads up and down as if buying what Mr. Peterson and Mr. Shenk were saying hook, line and sinker and I wondered to myself just how much money they had to take from these people’s 401Ks and savings to support their business model.
Have you ever been suckered into a MLM presentation like the one I sat through for Bioarmor Body Fuel/International Food Security/Nutriversal? Have you ever eaten a freeze dried meal and thought to yourself this would be a worthwhile investment of my retirement money/savings? Whatever you have to say about Bioarmor Body Fuel’s MLM presentation at Old Chicago in Apple Valley go ahead and comment on as I’d love to hear your thoughts.