On Saturday I was in the sudden mood for “chicken ranch pizza”. The only place locally that I know that has chicken ranch pizza is Broadway Pizza in Apple Valley. We have ordered and dined in at this location numerous times. I believe they used to have a location in Eagan but I don’t see it listed on their website — maybe it closed?
Anyway, I called up to order for *pickup*. A simple large chicken ranch pizza (minus the onions and garlic). I was asked for my phone number. I said I’d prefer to not give it out. The Broadway Pizza employee said that it was required to place my order. I gave them 952-000-0000 and immediately the call was taken over by another person at the restaurant who again demanded my phone number.
I questioned their need to have my phone number for a *pickup* order and they said it was for “order tracking”. IMHO, there is absolutely no need to track orders (or verify orders) with a phone number if the customer is coming in person to pick it up. Well, they disagreed and I chose to take my business elsewhere for the evening. Not a problem for me!
Anyway, after that, I was fairly disappointed and felt that I might get somewhere if I sent an e-mail via their official channels. Here is the e-mail that (as of yet) has not been replied to:
My name is Bill Roehl and my family were fairly regular customers at
your Apple Valley location. Because I’m protective of my personal information,
I don’t care to give out my phone number when ordering for pickup.
This Saturday, I called the Apple Valley store for a pizza and was
asked for my phone number. I politiely declined and was pressed for
it. After I told them 952-000-0000 another individual got on the line
who again demanded my phone number. I asked them why they were so
insistent on my number when I was only coming to pick it up. I was
told, “because we track your order by phone number.”
In the day and age of Do Not Call Lists and extensive personal privacy
abuse by corporations and individuals, I have a *responsibilty* to
protect my personal privacy. The second I offer your corporation my
phone number I immediately opt-out of any of the rights gained by
being on the DNC list for you and your subsidaries.
Your Apple Valley store’s insistence on this information made me
second guess my choice of pizza locations this evening and I was more
than happy to move to a competitor *and* explain my displeasure to
My only suggestion for your company is to realize that the personal
privacy of your customers should become more important to you than the
“effective” tracking of pizza order history and that your staff should
be immediately retrained to not ask for phone numbers on orders that
require no staff interaction (i.e. home delivery verification) if the
customer chooses to opt-out.
I hope that a change will be made to the way you choose to handle
your business and that I will be notified of those changes. I look
forward to hearing from you.
Well, that’s the last time that I will eat at a Broadway Pizza location and I seriously suggest that you try any of the 1000 other pizza outlets across the South Metro including Carbone’s Pizza in Lakeville.