buffalo wings originally uploaded by Krista
However, according to other reports, the Hurricane Grill & Wings isn’t limiting its new growth to Minnesota. Instead the current 44 locations already open in 6 states will expand to a mind-blowing 233. However unrealistic this may seem to the layperson, Hurricane’s new president, Martin O’Dowd, who previously presided over Famous Dave’s as their Chief Executive seems convinced a massive expansion is just what the chain needs.
Mr. O’Dowd was interviewed and talked about their rapid growth and how it has worked so far with 11 new restaurants opening on top of only 29 which were already up and running. However with 28 Buffalo Wild Wings locations already in open in Minnesota and their growth knowing no bounds, how likely is it that this very similar restaurant chain going through a massive expansion will be able to survive in an already crowded market with a local (even though it started in Ohio) leader already entrenched? Even though Florida has 35 Hurricane locations and 29 BW3s, with a state population 3.5x the size of Minnesota with many more metro areas than we have here and the fact it’s a far more popular tourist destination the number of restaurants able to compete is obviously going to be much higher there than here.
What do you think about rapid and massive expansions such as this one? With other famous failures such as Krispy Kreme and the very rapid decline of Burger Time‘s metro expansion do you think that adding nearly 200 stores in less than two year’s time will spell disaster for Hurricane Grill & Wings or do you think that with an experienced leader at the helm they’ll be able to pull it off? Do you see this as serious competition for Buffalo Wild Wings in Minnesota or do you think BW3′s well known stores will be able to hold off the storm? Whatever you have to say about this one go ahead and comment on as I’d love to hear your thoughts.